Hello!

Thanks for being here. My name is Mitchell. I’m from a small town called Linda in Northern California and I currently live in San Francisco.

This project grew out of a few simple things: a desire to get back into building something of my own, a love for coffee, and the object that’s been with me through countless hours of work — a mug.

I spend most days on my laptop. Sometimes it’s my day job, sometimes it’s brainstorming ideas, creating content, or working through new projects. More often than not, it’s just me, a screen, headphones, and a cup of coffee. When you work this way day after day, it can get hard to keep showing up, especially when progress feels slow or invisible.

When I thought about the mug I wanted beside me, two things mattered.

First, it had to be handmade. Not mass-produced, not identical, not rushed. I wanted something shaped by a human process, where small variations are part of the story.

Second, I wanted it to carry a few words of encouragement. If I was going to reach for the same mug every day, I wanted it to quietly remind me to keep going.

I know I’m not alone in this. There are a lot of people out there putting their heads down and working toward something that isn’t finished yet. Entrepreneurship, a degree, a career change, a creative pursuit — whatever it is, it takes showing up again and again, often without immediate reward.

These mugs are for those people. For the ones who keep showing up.

Thanks for stopping by and I hope you take something with you today!